时尚品牌门店设计：“编织”的外观效果

搜建筑 · 公众号 · · 2024-03-23 13:32

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VICUTU 北京概念旗舰店

AntiStatics Architecture

VICUTU 北京概念旗舰店由 AntiStatics Architecture 设计，通过建筑探索和重塑体现了时尚品牌的精髓。该店位于北京大兴区尚德中心，共两层，总面积达 1680 平方米，容纳了三个品牌系列：店内有三个品牌系列：Gornia、VICUTU Blue Label 和 VICUTU Red Label。设计汲取了 VICUTU 品牌的 "V "字形，融合了灵活的编织系统，让人联想到织物工艺。

VICUTU Concept Flagship Beijing, designed by AntiStatics Architecture, embodies the essence of the fashion brand through architectural exploration, and reinvention. The store, situated at the Shangde Center in Daxing District, Beijing, spans two floors with a total area of 1680 sqm, accommodating three brand lines: Gornia, VICUTU Blue Label, and VICUTU Red Label. Drawing from the ‘V’ shape of the VICUTU brand, the design integrates a flexible weaving system reminiscent of fabric craftsmanship.

建筑立面反映了编织过程，象征着织物到服装的转变。铝板被精心弯曲成复杂的几何形状，模仿了量身定制服装的复杂性。这种创新方法体现了品牌对工艺和面料特性的执着追求。

The architectural facade mirrors the weaving process, symbolizing the transformation of fabric into garments. Aluminum sheets are meticulously bent and flexed into complex geometries, mimicking the intricacy of tailored clothing. This innovative approach reflects the brand’s dedication to craftsmanship and fabric properties.

编织系统从建筑底部一直延伸到顶部，与玻璃幕墙百叶交织在一起。这象征着品牌的成长和不断演变。在店内，有机的空间语言让人联想到高山、瀑布和沙漠等自然元素，营造出一种焕然一新、超越自我的沉浸式体验。

The weaving system extends from the building’s base to its summit, intertwining with the glass curtain wall louvers. This symbolic representation signifies the brand’s growth and continuous evolution. Inside the store, the organic spatial language evokes natural elements like mountains, waterfalls, and deserts, fostering an immersive experience of renewal and transcendence.

连续的曲线造型雕塑了室内空间

CONTINUOUS CURVILINEAR FORMS SCULPT THE INTERIOR SPACE

具有艺术质感的水泥墙营造出一种雕塑般的环境，而连续的曲线空间则从流动的织物中汲取灵感。柱子和横梁完美地融合在一起，引导参观者穿过各个展示区。AntiStatics Architecture 的设计团队采用编织对角线语言，将其融入基座、地板图案和室内立面，彰显了品牌对创新和艺术合作的承诺。

Textured artistic cement walls create a sculptural environment, complemented by continuous curvilinear spaces inspired by flowing fabrics. Columns and beams merge seamlessly, guiding visitors through various display areas. The design team at AntiStatics Architecture adopts a woven diagrid language, incorporating it into pedestals, floor patterns, and interior facades, underscoring the brand’s commitment to innovation and artistic collaboration.

VICUTU 概念旗舰店展示了该品牌的设计，并突出了跨行业合作的潜力。该空间对细节一丝不苟，注重实体参与，为参观者提供了一个从数字领域中解脱出来的空间，让他们沉浸在时尚和建筑的艺术氛围中。

The VICUTU Concept Flagship showcases the brand’s designs and highlights the potential for cross-industry collaboration. With meticulous attention to detail and a focus on physical engagement, the space offers a respite from the digital realm, inviting visitors to immerse themselves in the artistry of fashion and architecture.