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Develop and implement fully integrated PR/communications plans in numerous markets across GCR– from strategy to tactics to execution
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Identify, leverage and prioritize opportunities to provide value that garners exposure in the business, technology, marketing, advertising and mobile industries – and beyond
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Work with regional managers to align PR initiatives with their social media activities and organic campaigns
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Articulate and scale AppsFlyer’s thought leadership, defining issues and topics for engagement through bylines, speaking opportunities, rapid-response, media interviews, announcements, events, awards, white papers, digital interactions, co-marketing initiatives, etc.
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Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various markets and channels, while constantly measuring results and optimizing for success
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Cultivate relationships with partners, customers and 3rd parties in order to leverage joint PR/marketing efforts and grow the AppsFlyer community base
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Partner across the organization to employ communication strategies that align with key regional and global objectives (product launches, educational content & research reports on industry topics, conveying customer success stories, etc.) and strengthens the company’s overall narrative while maximizing impact on the AppsFlyer brand and business
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Constantly evaluate, prioritize and optimize opportunities as they arise